Internet Marketing

Direct Marketing

   


We are pleased to provide information and resources for

  • Internet Marketing
  • Direct Marketing

This includes information about books available for purchase, free downloadable chapters, links to a variety of relevant resources, and contact information for the authors.


Direct Marketing Management Second Edition

The tools include:

  • Direct marketing lists
  • Offers
  • Direct mail, catalogs, Internet
  • Customer acquisition cost
  • Customer lifetime value
  • Testing marketing programs
  • Online advertising
  • Email marketing
  • Customer relationship management

MARY LOU ROBERTS   

Background

Contact


Paul D. Berger

Background

Contact


 
DIY Marketing Blog
Mary Lou Roberts also maintains a blog that focuses on current developments in new media. These developments have occurred since the publication of the second edition of Internet Marketing and the blog offers a way to keep abreast of the marketing implications of social media. You are invited to visit DIY Marketing.