Internet Marketing

Direct Marketing


INTERNET MARKETING is now an integral part of the marketing plans of companies large and small and non-profit agencies.  Multichannel marketing that includes both online and offline channels is the dominant business model.  Roberts and Zahay's Internet Marketing discusses in detail:

  • Value chains and online business models
  • Database marketing on the Internet
  • Customer acquisition strategy
  • Customer conversion and retention strategy
  • Search and email marketing
  • Social media marketing
  • Customer service
  • Web site strategy
  • Internet metrics
  • Mobile marketing

Internet marketing technology is discussed in understandable terms.


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Internet Marketing Planning

Internet Marketing Plan Outline

Internet Marketing Planning Resources

Marketing Websites and Newsletters